STRYYK began with a question that felt impossible to ignore.

Why are Indians still expected to fit into sizing systems that were never designed for Indian bodies in the first place?

Founded by Harsh Aggarwal and Rakhi Aggarwal, STRYYK was built from years of personal frustration with standard fashion sizing. Clothes would fit in one area and fail in another. Lengths, shoulders, sleeves, and overall proportions often felt made for someone else entirely.

As they began researching deeper into the fashion industry, one thing became clear — most brands in India still follow UK and US sizing standards, despite the fact that Indian body proportions are incredibly diverse and different.

And the truth is, there is no single “perfect” body type.

Some people are taller. Some shorter. Some broader, leaner, athletic, curvier, or constantly evolving through different stages of life. Real people don’t come in standard templates — so why should their clothes?

That realization became STRYYK.

A brand focused on proportion-correct clothing, thoughtfully designed for Indian bodies, Indian proportions, and real everyday comfort.

Because India doesn’t need another fashion brand.
India deserves its own sizing story.